Brand Strategy + UX Design & Web Development
Our collaborative process is designed to provide utmost clarity on your brand identity and its core values. Through our immersive 3-4 day workshop, we delve deep into unraveling the essence of your organization, comprehending your purpose, and exploring the significance behind it all. Together, we will ascertain the distinct brand attributes that define your entity, while also gaining a comprehensive understanding of your organization's trajectory and mission for the longterm.
How would your community describe you?
How do others feel after interacting with you?
How do you sound to others?
How would you describe your customers?
What tangible impact do you have on others?
What makes you radically different?
In order to gain a profound understanding of both our existing and target clientele, we engage in a collaborative exercise that meticulously dissects various user personas. This process provides us with a comprehensive overview of each user profile, encompassing demographics, a detailed portrayal of their daily routines, motivations, objectives, and an immersive exploration of their entire customer journey.
Once we have a clear understanding of the individuals we aim to serve, our focus shifts towards exploring the forthcoming initiatives. What are the strategic initiatives on the horizon? How do you envision your growth trajectory over the next decade? Additionally, we delve into identifying key performance metrics that are integral to your success, ensuring that we align our efforts accordingly. Our objective is to devise effective strategies to enhance awareness and create a broader impact for your brand. Together, we will devise robust plans to maximize visibility and cultivate a wider audience reach.
The valuable data collected during our workshop serves as the foundation for creating a visually captivating design aesthetic tailored to your brand. We will present you with multiple options to choose from, allowing us to collaboratively determine the most suitable art direction. Once the decision is made, we will utilize this unified design concept as a guiding principle for your website and future marketing materials. Elements such as typography, color palette, photography, and other stylistic elements will be carefully selected to align with your brand's identity and create a cohesive visual experience.
In order to enhance the overall performance of your website, we prioritize two crucial aspects: search engine optimization (SEO) and user experience (UX). Firstly, we will optimize the sitemap to ensure that search engines like Google can efficiently crawl and index your website, resulting in improved visibility and higher search rankings. Secondly, we will focus on enhancing the user experience by strategically optimizing the flow of information throughout the website. This includes creating intuitive navigation pathways that empower visitors to effortlessly find the content they seek, ultimately maximizing their engagement and satisfaction with your online platform.
This is the heart and soul of the website. We will conduct an audit of the existing content and strategically plan the placement of valuable information and resources to optimize user experience. Additionally, we will anticipate future content additions and architect a user-friendly system that supports seamless updates. This ensures that your website remains dynamic and accommodating to evolving needs.
Discover the power of wireframes, the architectural blueprints for your website. Wireframes provide a cost-effective and time-saving method to gather valuable feedback from potential users, enabling early detection and resolution of any potential issues. By incorporating this critical step in the web design process, we ensure that your end product embodies a thoughtful blend of functionality and aesthetics, resulting in an impactful and seamless user experience.
Some things to consider are:
After finalizing the wireframe, we seamlessly merge the artistic direction with sample content to provide you with an immersive preview of your website's visual aesthetics. Through interactive elements, such as clickable buttons, you can actively engage with the prototype, enabling you to provide valuable feedback before proceeding with the actual website development. This iterative process ensures that your vision is accurately captured and allows for any necessary refinements to be made, ensuring the creation of a truly exceptional website.
If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass.
Whether it's multi-language integration or automatic calendar invites, we will integrate the necessary apps to ensure that the website operates at it's intended use.
If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass.
Whether it's multi-language integration or automatic calendar invites, we will integrate the necessary apps to ensure that the website operates at it's intended use.
Webflow is one of the latest and fastest growing website builder online. There are virtually no limits to the design of the website. And also not bloated with tons of plugins. More and more businesses are making the switch to webflow for its ease of use and beautiful design.
Whether it's multi-language integration or automatic calendar invites, we will integrate the necessary apps to ensure that the website operates at it's intended use.
Following the launch of the website, 1-on-1 training for staff on how to upload information will be provided. Along with the live training, there will also be recorded videos to follow online as well.
As much as we'd like to have a perfect launch, there's almost always adjustment to be made. We'll ensure that will continue to support the website 6 months following the launch to work out all the bugs and ensure that we have a smooth experience.
Website will follow tried and true design principles to provide delight and trust for the visitors of the website.
More than 50% of all searches are on the web are searched on mobile or tablet. That's why every website project will be 100% responsive for multiple screens and devices devices.
The small details matter. As we navigate through the website, we'll add sprinkles of animation to give it that extra professional feel.
We won’t leave you hanging. We’ll ensure that once we hand over the website, we’ll train someone so that they’re able to upload content very easily. Nonetheless, added support is only a message away!
